Brandywine Center for Autism Announces Rebranding, Changes Name to BrightBloom Centers

New brand reflects the growth and evolution of the organization

(Wilmington, Del.) – Brandywine Center for Autism, a leading provider of Applied Behavior Analysis (ABA) therapy for children with autism and other special needs, completes a rebranding and announces a new name—BrightBloom Centers. The new brand allows for their expanding geographic reach and more accurately incorporates additional services. 

Since 2014, BrightBloom has evolved to become the premier service provider of ABA therapy for children with autism and other special needs. BrightBloom partners with families and schools from locations in Delaware, Maryland, and New Jersey. Their newly revised mission and vision align with the company’s goals to expand their services and regional footprint. 

“As we grew, we found our former name to be limiting, from both a geographic perspective and the scope of services we now provide,” remarks Diliana Henry, CEO of BrightBloom Centers. “We engaged Blue Blaze Associates to guide us through a creative rebranding process that has resulted in a wonderful new name, new website, and new messages that clearly communicate who we are and what we do. Our new BrightBloom brand reflects our commitment to maximize the learning potential of each child through a science-based approach in a fun, safe, and engaging environment.”

“As a full-service marketing agency, my team has really enjoyed every step of our collaboration with BrightBloom Centers,” comments Sandy Taccone, CEO of Blue Blaze Associates. “Now that we’ve designed their new brand and website, we’re continuing to support their marketing strategy to ensure BrightBloom is positioned for a very bright future.”

ABA therapy is an individualized treatment program based on proven theories of learning and behavior. It’s considered an evidence-based best practice treatment by the US Surgeon General and the American Psychological Association. In addition to this intensive treatment program, BrightBloom also provides families early intervention services, parent training and school-based services.

About BrightBloom Centers

BrightBloom Centers is a leading provider of Applied Behavioral Analysis (ABA) therapy for children with autism and other special needs. Founded in 2014, we have three locations throughout Delaware staffed by Board Certified Behavior Analysts (BCBAs), Registered Behavior Technicians (RBT), and trained paraprofessionals. Our centers hold the Behavioral Health Center of Excellence (BHCOE®) accreditation, which recognizes behavioral health excellence in the areas of clinical quality, staff qualifications, and consumer satisfaction.

About Blue Blaze Associates

Blue Blaze Associates collaborates with clients to build memorable brands and develop strategic marketing solutions with measurable results. Founded in 2001, this women-owned and LGBTQ-owned marketing and design agency offers a full suite of award-winning creative services. Their tightly-woven interdisciplinary team combines creativity, digital transformation, and technical expertise to deliver superior quality solutions for clients. In 2020, Blue Blaze was named to the Philadelphia100® list of the region’s fastest-growing, privately-held companies. For more information, visit